The Roku OTT ecosystem further extended its dominance as of the end of the first quarter, Strategy Analytics said in a new report. And it’s about to get even bigger.
The Roku operating environment now powers 41 million OTT devices and smart TVs around the world, the research company said, and it accounted for more than 30% of connected device sales in Q1.
In terms of number of devices used for OTT consumption, Roku’s 41 million is 36% greater than the next closest competitor, Sony PlayStation, Strategy Analytics said. The research company predicts Roku’s lead will stretch to 70% by the end of 2019, with 52 million devices in use accounting for 18% of the market.
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