Data And Diversification: How Publishers Survived 2017

In 2017, many online publications realized that data and revenue diversification could drive success. And not being diversified enough could hurt their business.

While many publishers tout their branded content businesses, programmatic provides a reliable, easily scalable revenue stream. Publishers that were programmatic holdouts, avoiding the main way advertisers do data-driven buying, course-corrected this year – or suffered the consequences.

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